The number of Internet users in China reaches 1 billion and, with all diversity of the Chinese Internet space, its lion's share is taken by social networks. Once former messenger services, today they represent the entire ecosystems, where the standard functionality is closely intertwined with online payments, retail and games.
The Chinese social networks, of which the most popular are WeChat platform and WeiBo microblogging service, are exclusively local in nature and popular only among the Chinese; they cover an audience above one billion which is comparable in number to WhatsApp or Viber and Telegram combined.
This coverage is explained by blocking of the most popular Western social platforms such as Facebook, Twitter and Instagram; however, these were easily replaced with WeChat, WeiBo, Douyin and others that combine functionality of messaging services and social networks.
Therefore, if you are going to target the Chinese market, advertising on local social networks is the main tool for popularizing and promoting a product or service.
Forget about QQ, Pengyou and Kaixin – they are not used by your target audience and are outdated like ICQ or Skype.
This is the main messaging service in China which offers possibility to create subscription accounts, make payments between members, register corporate accounts for companies, create online stores and develop embedded programs.
This microblogging service is an equivalent of Instagram blocked in China, but with advanced functionality. It is one of the main platforms for Chinese Internet celebrities and influencers who make money on their own content.
The most popular social network by Baidu. It is structured as a forum where branches can be created and maintained. In Tieba, you create a so-called "bar" and then promote it by a relevant content, thus attracting the interest of the audience through likes, huskies and subscriptions.
Same thing as TikTok, a short videos service already popular in the West. TikTok is an export version of Douyin, a standalone application focused on foreign markets and foreign audience. But it is Douyin that is popular inside China.
This is a creative social network whose members share music, films and literature. Very loosely, it is like Patreon widely known in the West, but without donations.
Most social platforms are available for registration of official pages and accounts by the residents of China only; this also true for WeChat subscription and service accounts, verified Weibo accounts, etc.
We offer official page registration through our Shanghai back office and subsequent handover of the administrator rights with all accesses and keys.
We write unique articles, prepare content description, and populate the profiles to make them “live” and up-to-date.
To achieve efficient promotion in social networks, we use built-in tools that enhance lead generation through the greatest coverage of your target audience and increase the number of organic followers.
We agitate the community and interact with the audience. Namely, we process incoming requests and comments, attract new traffic, and foster interest through real-life communication.
For the sake of customer focus, our support service processes all the requests in Chinese as soon as possible. You do not need to be a China-oriented SMM expert to deal with all the details of promotion through social networks: instead, contact us to get comprehensive answers to any questions you may have.
You do not need to be a China-oriented SMM expert to deal with all the details of promotion through social networks: instead, contact us to get comprehensive answers to any questions you may have.
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