Bilibili is one of the most sensational video platforms in China recently. The platform was founded in 2009 and was initially considered a niche video site, as it was mainly aimed at fans of anime culture in China, and its most viewed videos were also related to anime. Now it is not just a video platform, but a full-fledged community uniting the new Chinese generation. In 2019, the average number of Daily Active Users (DAU) reached 37.9 million people, which is 41% more than in the same period of 2018. And in March 2018, the Bilibili platform was even listed in NASDAQ in the USA.
It is the Bilibili platform of user content that is most similar to Youtube. The content here fits every taste. From bloggers who make video reactions and comment on events, to reviews on cosmetics and educational videos teaching to play ukulele.
The most famous platform function is called Danmu (弹幕), or literally from Chinese “fire curtain" – broadcasting the comments of viewers in a running line over the video. The Danmu function promotes greater involvement of viewers and their communication with the blogger. In China, fans of the service have nicknamed the site as B 站 or "station B".
The registration in Bilibili is quite simple. You just need to enter your phone number, accept the code and enter it in the form on the website. After that, you accept the user agreement and become a full-fledged member of this community.
80% of the users of the Chinese Bilibili platform are young people aged 18 to 35 years. If your target audience is young people, then you definitely should not miss Bilibili as a platform for promoting your brand.
There are three main ways of promotion within the Bilibili website:
monetization of a personal blog
cooperation with bloggers
purchase of advertising traffic
Bilibili bloggers can earn income from views. To do this, you only need to either have the required number of subscribers – more than 1000, or to have the number of views exceeding 100 thousand. Approximate figure is 3 yuan per 1000 views.
In addition to collaborating with bloggers, brands can order advertising directly from Bilibili. There are a huge variety of formats and types of advertising - from full-screen animated to static small-format banners at the top of the page.
The Asia Pacific team provides a full range of promotion services in Bilibili.
We will help to address the following tasks:
create a video blog on the site
localize and adapt content to the Chinese user
select bloggers relevant to your business and agree on cooperation
set up and purchase advertising in Bilibili
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