According to the Chinese information portal Askci.com, the number of WeChat users in 2019 exceeded 1.1 billion, the vast majority of whom live in mainland China.

Today's WeChat is an entire ecosystem with an integrated social network, instant messaging service, online stores, applications, games and WeChat Pay wallet.

The WeChat Pay wallet enables money transfers between WeChat users, payment for services built into the application, and both online and offline purchases. If offline, you scan the seller’s QR code from your phone at the checkout to transfer the necessary amount; if online, you scan the QR code on the online store website.

Today, every Chinese WeChat user has his/her own WeChat wallet to pay for everyday goods and services. At least, this is convenient: one just needs a smartphone and a bank card linked to it.

WHY DO YOU NEED IT FOR YOUR BUSINESS?

Offline Sales

It’s hard to ignore the fast-growing tourist traffic from China to Europe: each Chinese tourist has a WeChat account and can pay for purchases using WeChat Pay.

If you represent an offline retail sector or a service sector where you earn money from your visitors and Chinese people often visit your place, then the most effective way to draw their attention is to enable offline acquiring to receive payments via WeChat Pay through:

  • A free Android application (for smartphone/tablet)

  • Integration with the checkout software

Payment Scenario

Buyer makes
an order

Buyer scans
a QR code from the smartphone or tablet

Buyer
confirms the sum
by entering PIN

Both buyer and seller (you) see the debiting/crediting details on
the smartphone/tablet

Now the purchase is completed and the seller (you) has his/her bank account credited

Online Sales Through Your Online Store

Imagine that Chinese can buy or order something online from you? For example, this may be individual Chinese tourists planning their trip or Chinese buyers ready to order your products online and pay via WeChat Pay. All these matters can be easily solved enabling WeChat Pay’s online acquiring and API integration./p>

To sell via your website using WeChat Pay, you will need API integration.

Payment Scenario

Buyer makes an order on your website

Buyer proceeds to the cart

Buyer selects the option to pay via WeChat Pay

Buyer scans a unique QR code from the smartphone or tablet

Buyer confirms the sum by entering PIN

Buyer and seller see the debiting/crediting details on the smartphone/tablet

Now the purchase is completed and the seller has his/her bank account credited

What You Do Not Need:

Legal entity in China
Account in a Chinese bank
Physical presence in China

What Will Be Useful for You:

  • Proper translation and localization of your website into Chinese

  • WeChat business account to enable:

    • Processing of incoming requests from Chinese users

    • Broadcasting of the news content and any newsworthy things that might be of interest to the Chinese audience

    • Interacting with your Chinese followers to expand the customer base through reposts and recommendations

  • Official pages on Chinese social networks such as Weibo or Douyin

  • Launching CPC contextual ads on Baidu Ads (Google Adwords does not allow targeting Internet users from mainland China)

Still have any questions? Optimize your time: contact us to learn about all advantages of enabling WeChat Pay for your business.

Working with Asia Pacific team, you get:
Competence

Internet marketing experts in China

Outstaffing

Dedicated Chinese-speaking project manager

Transparency

Reliable and clear online reporting

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