VPN and Virtual Hosting in China

The Chinese Internet is quite isolated and enclosed. People's access to undesirable and “disloyal” information from abroad is restricted in every possible way – large western portals and social networks are banned. For this reason, various foreign VPN and VPS services are widely offered in China and, by the way, quite inexpensive. Inoventica, one of such virtual hosting and virtual server providers, has approached us having an objective to promote its services among Chinese Internet users. This is the first Russian IT operator involved in building nation-wide public, hybrid and private clouds by offering access to a single pool of distributed data storage and computation resources of the Group's companies and partners based on their own ICT infrastructure.

OBJECTIVE

Promotion of virtual hosting and virtual servers in China.

Idea

Attracting Chinese customers was facilitated by the necessity to promote an online service, the effective sales of which required no more than just proper localization and a payment method adapted for China. As a part of the online campaign, it was decided to focus on catalogs of VPS providers and dedicated online forums of virtual hosting users.

Implementation

The virtual server purchasing interface and the customer’s website in general were localized. With the support of our financial partners, a payment system capable of receiving payments via Union Pay, Alipay, and WeChat Pay was integrated. Our team collected a pool of the largest Chinese VPS catalogs and dedicated online forums, prepared a content plan and texts to be posted, and arranged a support service plus broadcasting the news content via WeChat.

Result

The sales of the client's services grew by 100% in the first month of the campaign thanks to posting in Chinese online catalogs and dedicated forums.

More than 100 people joined the WeChat community through the corporate QR codes posted on the client’s official website and in posts on Chinese web resources.

OUR CLIENTS

Логотип Ilgiz Fazulzyanov
Логотип Смоленский Пассаж
Логотип Big Creative company
Логотип Банка Солидарность
Логотип Китайский Самовар
Логотип FX Cash
Логотип торгово ярмарочного комплекса Москва
Логотип завода художественных красок Невская Палитра
Логотип Shiphra Jewerly
Логотип Cyprus Developers Alliance
Логотип отеля Воздушный Экспресс
Логотип DZK
Логотип Inoventica
Логотип VillasHomes
Логотип DASHI
Логотип Next Generation Clinic
Логотип ресторана Джонджоли
Логотип FLOVERA
Логотип ICLINIC
Логотип Экспорт Энерджи
Логотип in BASE

Tell us about your Project