Anastasia Nifontova is a Russian motorcycle rider, an international class master of sports in motorcycling, the first Russian Dakar rally participant over its entire history, and the vice-champion of DAKAR 2017 in the women's category. A sportswoman and a beautiful girl, Anastasia is ambitiously getting ready to the Silk Way 2019 summer rally (Chinese 丝绸之路), the route of which this year will go through the territory of Russia, Mongolia and China, and will finish in the county-level city of Dunhuang (Chinese 敦煌), province of Gansu (Chinese 甘肃). Anastasia’s team approached us to promote the racer's personal brand in the Chinese Internet space and generally cover her participation in the race in China.See more
Anastasia Nifontova’s personal brand promotion in order to attract Chinese sponsors and partners.
The baseline idea was to create a global publicity in the Chinese Internet space: this an important image-enhancing factor in attracting potential sponsors and advertisers to any brand or project. As the main tool for promoting Anastasia’s personal brand, it was decided to use the Weibo platform targeted to the top bloggers in car and motorcycle racing, the Dakar rally, and the Silk Road rally.
Having an experience of establishing direct relations with potential Chinese investors in other projects, we decided to further compile a list of large Chinese companies and then draft and distribute sponsorship and partnership proposals in the context of Anastasia's sporting.