WEBSITE DEVELOPMENT IN CHINA

We don’t just translate a ready-made page proof into Chinese — we develop a new website based on your preferences and standards that are generally accepted in China, where adherence to such standards is a key factor in customer resonance. Chinese websites have their own distinct characteristics. This applies to both Web design and the reception of information in general. If you’ve ever visited Chinese Web resources, you were probably horrified by the number of links per square inch, piled-up ads, multicolored GIFs, and Flash animations.

On the other hand, Western-style “minimalist” websites seem “empty,” uninformative, and untrustworthy to the average Chinese user.

You can be infinitely confident in the flawlessness of your service and the end user’s need for your product, but you can't sell it to them without high-quality “packaging.”

Our services include:

PAGE PROOF, PROGRAMMING, AND TESTING

COPYWRITING AND CONTENT-FILLING

NAMING AND BRAND BOOK

BRAND CONCEPT DEVELOPMENT AND SIGNATURE STYLE ADAPTATION

We take search result algorithms into account when designing all of our Web products, but we don't forget about the most important thing: our clients work for people, not search robots, so content is crucial. What are we selling? How does it work? Why is it useful to you in particular?

GETTING AN ICP LICENSE IN CHINA. LEGALIZATION AND LICENSING

Most foreign websites encounter challenges when being unveiled in China, including:

Slow loading — restrictions on incoming foreign internet traffic

Not appearing in search results — your website’s rating on Baidu, the largest Chinese search engine, depends on the availability of the website, as well as how quickly it opens

The risk of getting blocked — not having a mandatory website license (ICP)

De jure, an ICP license is required in order to legalize your online activity in China and can only be obtained by Chinese residents, including legal and physical persons. Without a license your website could be blocked and entered into a registry of forbidden, undesirable websites; you also won’t be able to use Baidu’s tools to launch SEO and contextual advertising.

Obtaining an ICP license won't be a problem for you

Our team is ready to provide you with a comprehensive suite of services related to registering and licensing your website, including:

Buying and registering a domain in the CN zone

Requesting a transfer of your website to a Chinese hosting service

Getting approved and obtaining an ICP license

Preparing and transferring your website to a Chinese hosting service

LANDING PAGE PROMOTION

As a rule, when launching a product or service on a new market you need to make sure there is a demand for it among your potential consumers. Marketing research and market analysis are not always determining factors when evaluating your sales and require additional testing. In this case an optimal option for your may be to create a landing page that is localized and adapted into Chinese. This page will contain a general description of your company, product, or service. It should not contain a wide array of diverse options, but rather be restricted to a specific offer focused on your target audience.

Even if the offer is evaluated highly, it could still be poorly indexed by search engines due to limited internal optimization. One solution could be to purchase contextual advertising that brings your landing page to the top of search results. Temporary expenses associated with a landing page would be significantly lower, so this option can be viewed as a “pilot” one prior to the launch of the full-fledged website.

DEVELOPING AND PROMOTING MOBILE APPS IN CHINA

In 2016 the number of mobile users in the world reached two billion people, a quarter of whom are Chinese. With a population of 1.4 billion people, China has approximately 750 million internet users who log on every day through their smartphones, which makes China the leader on the mobile internet market. Social networks, blogs, video hosting services, online games, retail, and the service sector are all openly available to the average Chinese internet user. They therefore provide advertisers with a high-quality channel for attracting a target audience and mobile app developers with an opportunity to generate enormous traffic among Chinese users due to the popularization of apps in their segment.

Thanks to the appearance of the WeChat and AliPay payments systems, approximately 500 million Chinese people perform transactions via mobile devices. On average, one user of the WeChat messenger makes up to 55 payments every month, from paying for groceries and utilities to in-app purchases in games and other apps. China occupies approximately a quarter of the mobile video game market, the revenue from which currently exceeds that from other kinds of mobile apps and occupies first place among purchases in the Chinese App Store.

Mechanics

The Chinese mobile app market is divided between the iOS and Android operating systems, although the share of the latter is over 70%. The decline of Google Play has been accompanied by the appearance of a new ecosystem with hundreds of aggregate stores and distributors of Android apps. Unlike the App Store, the promotional mechanisms of Android apps have undergone significant changes — in order to remain on listings it is necessary to adapt an app for each individual distributor, perform a targeted marketing campaign on Chinese social media, and make deals with stores to post ads and be listed on rankings. In addition to organic solutions, you also need to utilize contextual advertising with tools from Tencent Social Ads and Baidu, and in order to do this you need to involve at least one legal person in China or trusted partner. If your application offers in-app purchases they need to be integrated with payment systems for bank cards, WeChat Pay, and AliPay.

Despite the challenges faced when exporting apps to the Chinese market, this is a standard process that our team is prepared to optimize. We provide comprehensive services, from localization and content-filling to legalization and listing on the largest Chinese app distributors.

We also have a full-stack of developers and programmers at your disposal:

  • We develop iOS and Android-based apps
  • We develop WeChat apps
  • We integrate with your IT systems

To make collaboration easier we can join your development team or provide outstaffing in order to attract Chinese programmers to the development of your app.

The advantages of this approach include the ability to understand user requests and integrate with Chinese payment systems and social networks.

SUPPORT AND DEVELOPMENT

Your website isn’t just the public face of your brand in China, it's also a platform for communicating with your audience. Delivering content properly and regularly updating your website will inspire trust and bring in new customers. We write articles in Chinese, update news sections, add new products and services, track statistics, and develop infrastructure such as life chat and WeChat support, bots, and auto-responders — everything you need to keep your website alive.

OUR CASE STUDIES

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